license footwear

enjoy the freedom to move

  • Responsible, trendy and comfortable sneakers for everyone
  • Unparalleled price quality
  • 70+ years of expertise and in-house technology at the mother company
  • Ready to turn the sneaker world upside down and let you enjoy the #FreedomToMove

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Born from a family of skilled shoemakers, SJ draws from 70 years of shoemaking expertise to create a responsible, young and vibrant fashion brand that aligns with today’s latest trends.

We bring innovation in shoemaking by making our in-house technology accessible to all. We’re passionate about what we do and are committed to responsible practices in how we treat each other and manufacture our shoes.

Our mission is to inspire people to enjoy life while embracing their own style. SJ aims to be an integral part of your lifestyle, encouraging you to join our community and enjoy a stylish, responsible, and vibrant way of living.

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Global presence

To support you up to the limit, we are present at the world’s biggest shoe fairs that are relevant to our market. We also have our own showrooms in Europe and Asia, where you can experience SJ in a whole new dimension.

SJ retail in the world

The Brand

SJ is an international shoe brand with a clear mission: to turn the sneaker world upside down. The brand aims to make responsible, trendy and quality shoes accessible to everyone by offering innovation at an unprecedented price. SJ achieves this by utilizing the in-house technology of its parent company, an international family-owned business headquartered in Oudenaarde, Belgium.




pairs of shoes & textile per year


unique models in our shoe collections on a year bases