SJ was born out of frustration with the status quo. Everywhere we looked, we saw sneakers that cost way too much for what they offered. So we said: enough is enough!
Backed by 70+ years of footwear expertise from our parent company, we’ve set out to fix the broken value system in the fashion industry. Our mission? Proving that you can have it all: amazing sneakers, no compromises, and a wallet that stays happy.
So, if you’re ready to stop overpaying for sneakers and start living life on your terms, SJ is here for you. Because let’s face it: you’ve never seen sneakers like these, at prices this good. Join our sneaker revolution and choose the #FreedomToMove with SJ.
To support you up to the limit, we are present at the world’s biggest shoe fairs that are relevant to our market. We also have our own showrooms in Europe and Asia, where you can experience SJ in a whole new dimension.
SJ is an international shoe brand with a clear mission: to turn the sneaker world upside down. The brand aims to make responsible, trendy and quality shoes accessible to everyone by offering innovation at an unprecedented price. SJ achieves this by utilizing the in-house technology of its parent company, an international family-owned business headquartered in Oudenaarde, Belgium.
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